Where to find beautiful branded images for your website (free & premium resources you’ll actually love)
Let’s talk about something that can instantly elevate your website — or quietly make it look a little… DIY.
Images.
Even the best website design can fall flat if the visuals feel random, inconsistent, or outdated. But here’s the good news, girl.
You don’t need an expensive personal branding photoshoot to create a website that looks polished and intentional. There are incredible platforms where you can find beautiful, curated images — many of them completely free.
Today I’m sharing some of my favorite resources for finding high-quality branded visuals that make your website feel modern, cohesive, and elevated.
Let’s dive in.
😎 PRO TIP: Choose visuals that follow a clear, intentional style.
Look for consistency in:
• lighting
• color tone
• composition
• overall mood
• close-ups or cut-outs with plenty of clean, negative space (this is where the magic happens ✨)This is the difference between a website that feels random… and one that feels like a real brand.
Because the truth is — most high-end brands aren’t using “better” images.
They’re just using them better together.Below are some of my favorite platforms and resources I’ve discovered over my 20+ years in design — the ones I keep coming back to again and again.
1. Kaboompics
Honestly — this was one of my favorite finds of the past year. And while a small part of me would love to keep it a secret… Kaboompics is already one of those stock photo libraries that designers quietly adore.
The imagery feels editorial, modern, and beautifully curated, which makes it perfect for brands that want a polished aesthetic without hiring a photographer. Instead of generic stock photos, you’ll find visuals that feel much closer to a lifestyle magazine shoot.
Think:
• cozy laptop and coffee moments
• beautiful workspace setups
• minimal interiors
• feminine lifestyle scenes
• modern creative environments
One thing I especially love is that Kaboompics often provides entire photoshoot collections. That means multiple images share the same lighting, color palette, and styling — which makes it incredibly easy to keep your website visually cohesive. And trust me, that consistency is what separates websites that feel intentional and elevated from those that feel a bit random.
Best for
✓ lifestyle brands
✓ creative entrepreneurs
✓ editorial brand aesthetics
✓ feminine or modern design styles
Price
✓ FREE
Usage notes
✓ commercial use allowed
✓ editing allowed
✓ attribution not required (but always appreciated)
⚠️ Check their licenses & usage rules for details if needed
2. Unsplash
Unsplash is probably the most famous free stock photo library on the internet — and for good reason.
It hosts millions of high-quality images contributed by photographers from around the world.
You can find everything from:
• modern workspaces
• lifestyle photography
• minimal interiors
• nature and travel imagery
The trick with Unsplash is curation. Instead of searching for generic keywords like business, try something more specific like:
• creative workspace aesthetic
• neutral desk setup
• entrepreneur laptop
• minimal office interior
With a little digging, you can easily build an entire brand image library here.
Unsplash has also introduced Unsplash+, a premium tier that offers additional curated and exclusive images.
Perfect for
✓ startups
✓ bloggers
✓ creative brands
✓ modern website imagery
Price
✓ FREE library
✓ PREMIUM images available (Unsplash+)
3. Pexels
Pexels is another platform designers love — and one that is extremely easy to use. The photos are modern, lifestyle-oriented, and perfect for:
• blog posts
• landing pages
• marketing visuals
• social media
One feature I especially recommend exploring is Pexels collections and galleries. These curated sets help you find images that already share a similar aesthetic.
And if you're looking for beautiful brand-style photography, here are a few creators I personally love browsing:
• @cottonbro
• @leticia-alvares
• @jakubzerdzicki
• @leeloothefirst
Perfect for
✓ bloggers
✓ digital entrepreneurs
✓ lifestyle brands
✓ website imagery
Price
✓ FREE
Usage
✓ commercial use allowed
✓ attribution optional
4. Freepik
When I first started designing — almost 20 years ago (gosh… am I that old already? 😅 — Freepik was my very first cheat sheet for design resources.
Back then it was already amazing. Today? It’s an absolute powerhouse for designers and creators.
Freepik has evolved into a huge creative platform offering:
• stock photos
• design assets
• illustrations
• mockups
• icons
• AI image & video generators
• and honestly… sooo much more.
And I have to say — I love how heavily they’ve embraced AI tools. It makes creating visuals faster and more flexible than ever. Some content requires attribution or a premium subscription, but there is still a massive library of free resources available.
What makes Freepik especially useful is that the visuals often feel a bit more graphic, editorial, and design-driven, not just traditional photography. Which is amazing when you're building a brand that needs more than just stock photos.
Perfect for:
✓ marketing visuals
✓ presentations
✓ brand graphics
✓ website mockups
✓ social media design
5. Nappy
Nappy is a fantastic resource focused on diverse and inclusive stock photography. The platform provides images featuring real people and authentic everyday moments.
The photography style feels:
• natural
• warm
• lifestyle-focused
Which makes it perfect for brands that want their visuals to feel genuine and relatable.
Perfect for
✓ inclusive brands
✓ lifestyle imagery
✓ authentic storytelling visuals
Price
✓ FREE
6. Death to Stock
If you're tired of traditional stock photos and want something more artistic and editorial, Death to Stock is a fantastic resource. The imagery often feels more like magazine photography than stock imagery.
Expect visuals that are:
• cinematic
• moody
• highly curated
This style works beautifully for brands aiming for a luxury or creative studio aesthetic.
Perfect for
✓ luxury brands
✓ creative agencies
✓ artistic websites
Price
✓ PREMIUM membership
7. AI Images (The New Secret Weapon)
And now let’s talk about something that is completely changing how brands create visuals. AI-generated images.
Tools like:
• ChatGPT
• Gemini
• Midjourney
can now generate custom brand visuals in seconds.
Instead of scrolling endlessly through stock libraries, you can simply describe the exact scene you want.
For example:
• a neutral feminine workspace
• a luxury editorial desk setup
• creative entrepreneur lifestyle imagery
And the best part?
You can create completely unique images for your brand — often for free. New post with prompts coming soon ;)
A quick Figola tip
The secret to beautiful websites isn’t just good images. It’s consistent images.
Choose visuals that share:
• similar color tones
• similar lighting
• similar mood
• similar composition
When everything visually belongs together, your website instantly feels intentional and professionally curated.
Ready to launch a more polished website and brand with Figola templates? Bonus? You get free curated feminine images with each Squarespace website or Canva bundle ;)
If you're ready to upgrade your website with a strategic, professionally designed foundation, explore the Squarespace Templates and Canva Bundles from Figola Creative.
Designed for coaches, creators, and modern entrepreneurs, these templates help you launch faster — while maintaining a refined, high-end brand presence.
Squarespace 7.1 template + Canva bundle